For Lux Unfiltered, By Bre created content to support the reintroduction of the brand’s hero products, Summer Skin and Sun Struck, following a major rebrand.

The objective was to translate the elevated packaging, refined positioning, and Vanilla Caviar scent story into social-first assets that felt clean, tonal, and aspirational while remaining organic to platform. Content was rooted in ritual, weaving both products seamlessly into a morning or evening routine through a blend of lifestyle imagery and detailed on-skin application.

Grounded in Lux Unfiltered’s neutral palette of whites, browns, and blacks, the visual execution balanced texture, intimacy, and editorial restraint—ensuring the rebrand felt modern, cohesive, and distinctly elevated across social.