For bridal designer Alexis Levan, By Bre led the creative direction and full content production for the launch of her newest collection — a wedding week capsule inspired by the pieces she designed for her own bridal celebrations.

The campaign centered on storytelling: documenting the evolution of each look from early sketch to finished garment, while positioning Alexis herself as both designer and muse. The goal was to build emotional depth around the collection, highlighting the intimacy of designing for one’s own wedding and translating that experience into pieces for other likeminded women.

The content focused on blending film photography, sketch-to-final progression sequences, tactile atelier moments, and editorial styling. The result was a comprehensive visual library that supports collection launch, founder storytelling, and long-term brand positioning.