EXPERIENCE

Learn more about how I do what I love most via my social media & marketing positions, content creator work, and more. For the quick version, feel free to download my resume below.

CONTENT CREATOR

Saie, Prada Beauty, The M, Cadence, NoHo Hospitality Group, Une Femme Wines, Baloo, Hazel, + More

May 2022 – Present

In collaboration with the social media teams behind @saiebeauty, @pradabeauty, @themjewelers, @nhgnyc, @keepyourcadence, @unefemmewines, @balooliving, @hellohazel, + more, I create captivating UGC for the brands’ owned socials & paid advertisements.

SOCIAL MEDIA MANAGER & BRANDING CONSULTANT

Flyte

June 2024 – Present

As the social media manager for Flyte (previously Flewber), I revamped the brand’s digital presence on social media with fresh & attractive content strategies. More bite-sized bits below.

  • Reached over 125K accounts & generated 170K impressions in the first 90 days across all platforms (Flewber).

  • Garnered monthly interest from influencers, publications, and brands such as Dollar Flight Club via organic social media content that resonates with said audiences (Flewber).

  • Created a new brand identity (Flyte) to appeal to modern audiences on social media, & currently building content and strategies for launch on social @flyflyte.

BRAND MARKETING CONSULTANT

Orbit Media


At Orbit's conception, I spearheaded the company's first branding round before achieving a valuation of $1.5M. In establishing Orbit's core color scheme, fonts, logo, tone, and voice, I created a strong foundation for Orbit's brand to grow upon the app’s official launch in 2024. In the initial Alpha and Beta testing phases for the app, I worked with the Orbit team to create engaging social media posts for their owned channels to build hype for the app and highlight early users' experiences to ensure trust. Now, I lead Orbit’s brand marketing efforts & content strategies for their upcoming launch in the spring.

January 2021 – Present

SOCIAL & INFLUENCER MARKETING MANAGER

Cadence

December 2021 – May 2022

As the social & influencer marketing manager for Cadence (@keepyourcadence), I managed all social media platforms and influencer marketing initiatives while working closely with the marketing team through new product launches and overall strategy. More bite-sized bits below.

  • Owned and executed social strategy across 120K+ followers on Instagram, FB, & TikTok

  • Built long-form content series, Cadence ‘Routines,’ in collaboration with on-brand talent to generate over $20,000 in revenue through optimized micro-moments catered to email and social media

  • Led co-branded social & email acquisition partnerships with carefully curated brands such as Ritual, Ouai, Cuyana, Beyond Yoga, Mejuri, and more to boost brand awareness

  • Tested and developed influencer marketing tactics to improve ROI via affiliate codes and strategic PR gifting that

    generated over $30,000 in monthly revenue

  • Grew IG community from 3K to 100K in under two years from balancing aesthetic in-feed content and captivating ads

  • Co-managed email and SMS flows via copywriting and content creation support

CX & CONTENT ASSOCIATE

Cadence

March 2021 – December 2021

As a customer experience and content associate at Cadence (@keepyourcadence), I worked with the marketing team to build a robust customer service management system and created social media and website content for multiple product launches. More bite-sized bits below.

  • Created PDP & social hero content for two color launches that contributed to over $200K in sales

  • Catalyzed a refreshed customer-facing brand identity on social and email with a warm voice and selective emoji library

  • Managed social advocacy tracking and analyzed customer demographics from over 5K IG fans to inform future content

  • Developed 50+ personalized customer service response templates to streamline CX flows in e-mail and DM

SOCIAL MEDIA MARKETING INTERN

Cadence

As a social media marketing intern at Cadence (@keepyourcadence), I worked closely with CEO, Steph Hon, to build the Cadence brand on social media after its initial 2020 launch. More bite-sized bits below.

  • Built brand ambassador and celebrity gifting target lists for Cadence’s first product, the Capsule

  • Strategized and executed concepts for created and curated content on Instagram

  • Concepted, filmed, and edited a viral Cadence-branded TikTok that generated 700K+ views and 2K+ followers

  • Secured one of Cadence’s first PR feature articles in People Magazine’s “Launches We Love”

May 2020 – December 2020