For Leon’s Bagels x Tilt Beauty, By Bre supported content creation for a one-day activation in SoHo celebrating the launch of Tilt Beauty’s The Easy Way Lipstick.

Inspired by the product’s shade story, the collaboration featured a custom black cherry cream cheese, styled alongside the lipstick in unexpected, playful compositions that reflected Leon’s signature approach to food as visual culture.

The content pushed beyond traditional product placement—blending beauty and culinary styling in scroll-stopping, trend-aware ways designed to feel organic, viral-worthy, and distinctly downtown.