For Urban Stems, By Bre created lifestyle-driven social content designed to position florals within modern city living and effortless entertaining.

The work centered on urban moments—dinner parties, rooftop gatherings, park picnics, and at-home rituals—captured through an editorial lens that felt natural, styled, and aspirational.

From POV-style videos to process-led bouquet creation and carousel storytelling, each asset highlighted flowers as part of everyday life rather than a special-occasion afterthought.

The content was crafted to feel timely, scroll-stopping, and platform-native, reinforcing Urban Stems’ role in contemporary, city-centric floral gifting.