For Phlur, By Bre partnered on the brand’s Holiday 2025 UGC campaign and continues to support ongoing content creation.

The work centers on translating Phlur’s modern fragrance identity into elevated, lifestyle-driven visuals—capturing mood, texture, and ritual in a way that feels intimate yet aspirational.

Designed for organic social performance, the content balances warmth and restraint, delivering scroll-stopping assets that align seamlessly with Phlur’s understated, contemporary aesthetic.